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Senior Manager, Email Marketing

  • October 29, 2020 1:22 PM
    Message # 9333942

    The Opportunity

    In an effort to better serve our 47 million registered hourly workers and over 450,000 employer locations, Snagajob is looking for a talented Senior Manager, Email Marketing to play a direct role in helping millions of people find hourly jobs.  This role is responsible for managing the email channel in terms of both the execution and monitoring, while developing strategies and tactics for growing return users. The Sr. Manager will have a pulse on industry trends to help drive the team’s efforts, which will have a tremendous impact on helping people find their right-fit jobs. 

    Our ideal candidate is passionate about owning the day to day management of the channel, optimizing campaign performance, and supporting the teams that rely on this channel to reach seekers. Since Snagajob serves both B2B clients and B2C job seekers, the successful candidate will be accomplished in communicating with both types of audiences. 

    This role will report to the Head of Performance Marketing, and may be based remotely or in our Arlington or Richmond, VA or Charleston, SC office. 

     

    What You’ll Get to Do: 

    • Monitor performance data and trends to guide the team to make decisions on optimizations and take corrective actions where needed.
    • Identify areas for growth and develop hypotheses for testing to determine how to generate ongoing growth within the channel
    • Own reporting and channel analysis including KPI, weekly channel updates, and forecasting for future months
    • Operate as a SME for segmentation to identify and reach the optimal users for each campaign
    • Partner with our B2B Growth Managers to develop user journeys for both our SMB and Enterprise leads/clients
    • Partner with our B2C growth manager to improve the user journeys for all of our workers.
    • Serve as point of contact and in-house SME for our email platform, Salesforce Marketing Cloud
    • Identify areas for process improvement and work cross-functionally to implement
    • Collaborate with product, marketing, engineering, and sales teams to deliver the best experience for members

     

    What You’ll Bring: 

    • Experience leading a sizeable email function (we send +100M emails per month)
    • Deep operational and technical expertise with Salesforce Marketing Cloud, as this is our email platform for both B2B and B2C 
    • Sound quantitative abilities and problem-solving skills
    • Strong project and process management skills
    • Detail-oriented, ability to execute on email operational tasks independently
    • Ability to work independently and manage multiple priorities concurrently
    • Results-oriented with a can-do attitude and demonstrated a pattern of accountable decision making
    • Highly collaborative with strong interpersonal and leadership skills
    • Ability to learn new tools and procedures quickly
    • The ability to live by Snagajob’s core values - solidarity, candor, unconvention, fire - by being an ally, speaking hard truths, questioning the status quo, and always doing whatever it takes to meet our mission of putting people in the right fit positions so they can maximize their potential and live more fulfilling lives

    At Snagajob, we celebrate our differences in an inclusive workplace designed to support the things that make us individuals. Snagajob is proud to be an equal opportunity employer and we strongly encourage candidates from all different backgrounds and identities to apply. Each new hire gives us the opportunity to bring in a fresh new perspective to further diversify our company for the benefit of our employees, products and our community.

    Why Snagajob

    Snagajob offers a highly competitive compensation and benefits package including medical, dental, vision, life insurance, a 401k plan, health and fitness incentives, PTO, paid community service time, and a casual fun work environment with an award winning culture. What Snaggers love most is our commitment to work-life blend and the amazing leaders who are dedicated to helping their teams grow personally and professionally. Snagajob promotes a culture of community and support, so once a Snagger, always a Snagger. We pride ourselves on keeping it real and not being afraid to challenge the status quo.

    About Snagajob

    Snagajob, the country’s largest and fastest-growing platform for hourly work, connects more than 47 million active job seekers with employment opportunities at 450,000 employer locations in the US and Canada. Snagajob’s mission is to put people in the right fit positions so they can maximize their potential and live more fulfilling lives. Through Snagajob, workers gain the flexibility of working when and where they choose while employers are assured every shift stays filled. For more information, visit www.Snagajob.com or connect with us on LinkedIn, Instagram, Facebook and Twitter.

    To apply: https://grnh.se/a67b8e9f1us

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